All Hair Care

what is the kure bond repair shampoo?
a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

who it's for
all hair types 1-4c. ideal for high porosity hair

why it's special
build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.

claims - 7x more repair*, 55% less breakage*, 2x stronger* hair after one use.

innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.
*compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage

Amika The Kure Strength Repair Conditioner: Your Hair's Best Friend

Bring your dry, damaged hair back from its breaking point with Amika The Kure Strength Repair Conditioner. This ultra-moisturizing, bond-fortifying conditioner is clinically proven to strengthen strands and reduce breakage caused by everyday stressors, heat, and chemical treatments. Formulated for all hair types, it intensely hydrates, enhances manageability, and leaves your hair feeling soft, silky, and looking healthy.

Key Benefits:

• Strengthens & Repairs: Clinically proven to result in 55% less breakage and 2x stronger hair after just one use when used as a system with The Kure Strength Repair Shampoo.
• Intense Hydration: Deeply moisturizes dry and damaged hair, restoring its vitality and shine.
• Color-Safe: Formulated to be safe for color-treated hair, helping to maintain vibrancy.
• Enhances Manageability: Smoothes the hair surface, making it easier to detangle and style.
• Nourishes & Protects: Protects hair from mechanical damage and dryness.

Featured Ingredients:

• Bond Fortifying Technology: An innovative complex that targets and strengthens the bonds in hair most prone to breakage due to environmental stressors, heat, and chemical treatments.
• Plant Butters & Vegan Proteins: Rich in nutrients like omega fatty acids, vitamins, and minerals, providing keratin-like benefits from a plant source. Includes Borage Oil, Mango Seed Butter, and Shea Butter.
• Sea Buckthorn: A potent, omega-rich superfruit berry that nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength.

How to Use:

After shampooing with The Kure Bond Repair Shampoo, squeeze excess water out of your hair. Apply the conditioner from mid-lengths to ends, using a comb to detangle and evenly disperse the product. Leave on for 2-3 minutes, then rinse thoroughly. For enhanced repair, follow with The Kure Multi-Tasking Repair Treatment or The Kure Intense Bond Repair Mask.

A modern cream gel for intense hold, architectural styling and shine. Hair does exactly what it's told whether spiked or slicked and stays that way. Enriched with light-reflecting particles and hair-strengthening compounds.

• A modern, cream gel that moisturizes with intense hold
• Sets quickly to a lacquer finish for architectural styles
• Maintains softness and pliability when worked through or blown out

The Nushape LED Cap is a wearable red light therapy device designed to support scalp health, circulation, and follicle activity — key factors in maintaining thicker, healthier-looking hair. Whether you’re noticing thinning, shedding, or simply want to support long-term hair vitality, this cap delivers targeted red light therapy in just 20 minutes per session.

More Than Hair Care — A Moment for Brain & Body Reset

While the Nushape LED Cap is designed to support healthy hair growth, the red and near-infrared wavelengths used in the device are also widely studied for their photobiomodulation effects on cellular energy and circulation. Because the cap sits close to the scalp, many users enjoy incorporating sessions into quiet routines like meditation, breathwork, or evening wind-down rituals. Over time, this simple practice can become a daily moment to recharge—supporting not only hair health, but overall well-being and relaxation.

Using therapeutic red light wavelengths, the LED Cap helps stimulate blood flow to the scalp, support cellular energy production, and create a healthier environment for hair follicles. The result is a gentle, non-invasive approach to hair support that works with your body over time. Lightweight, comfortable, and powered by a rechargeable battery. No cords. No complexity. Designed for consistent use at home or while relaxing.

One size fits most.

Ready for minis that make all the magic? treat hair to a trio of mini bestsellers that nourish + condition for soft, shiny + stronger strands. everyday magic features soulfood nourishing mask, perk up dry shampoo + the wizard silicone-free detangling spray.

Who it's for

all hair is welcome!

Why it's special

it's time to bring on the mini magic! this limited-edition gift set is filled with bestsellers to nourish, detangle + refresh hair for a travel-sized taste of everyone’s favorite formulas.

• travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.*
• travel size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat**, helps to reduce frizz + preps + primes strands for any style.
• travel size! perk up dry shampoo: perk up dry shampoo cleans + refreshes roots, adds instant volume + extends time between wash days.

Soulfood nourishing mask:

1. After shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
2. Use either as a weekly treatment or an everyday conditioner.

The wizard silicone-free detangling primer:

1.  Evenly mist throughout damp hair from mid-lengths to ends.
2.  Lightly detangle with fingers or wide-toothed comb.
3.  Air dry for natural texture or blow dry for a smooth finish.

Perk up dry shampoo:

1. Shake well.
2. Spray 8 inches away from roots in a sweeping motion.
3. Massage into scalp as you would with wet shampoo.
4. Brush through as needed.

Unlock Intense Hydration for Thirsty Hair with Amika Hydro Rush Shampoo!

Drench your dry, textured, or coarse hair in a wave of long-lasting moisture with the Amika Hydro Rush Intense Moisture Shampoo. This ultra-hydrating, silicone-free shampoo gently cleanses while delivering a powerful boost of hydration, leaving your hair feeling soft, supple, and beautifully revitalized. Clinically proven to provide 3x more hydration and 72 hours of moisture, this shampoo is your secret weapon against dryness and breakage.

Key Benefits:

• 3X More Hydration: Experience a dramatic increase in moisture, making your hair visibly more hydrated and healthy-looking.
• 72-Hour Moisture Retention: Enjoy long-lasting hydration that keeps your strands quenched and soft for up to three days.
• Reduces Breakage by 50%: Strengthens hair and helps to reduce damage, leading to healthier, more resilient strands.
• Gently Cleanses: Effectively removes dirt and buildup without stripping hair of its natural moisture.
• Color & Keratin Safe: Gentle formula suitable for color-treated, keratin-treated, and other chemically processed hair.
• Vegan & Cruelty-Free: A conscious choice for your hair and the planet.
• Silicone-Free: Formulated without silicones for a lightweight feel and natural movement.

Hero Ingredients:

The Hydro Rush Intense Moisture Shampoo is infused with a potent blend of natural and scientifically backed ingredients:

• Squalane: Helps prevent moisture loss and restores hair's suppleness by forming a protective barrier.
• Hyaluronic Acid: A powerful humectant that attracts and locks in moisture from the air, plumping up dry hair.
• Polyglutamic Acid: Known for its exceptional moisture-retention properties, aiding in long-lasting hydration.
• Bio-Fermented Coconut Water: Provides natural hydration with essential electrolytes.
• Blue/Green Algae: Delivers vital fatty acids, amino acids, Vitamin A, and Beta-carotene for nourished hair.
• Sea Buckthorn: Amika's signature superfruit, rich in Omega 7, Vitamin C, Vitamin A, and antioxidants, promoting overall hair and scalp health.

Who It's For:

Ideal for individuals with dry, textured, or coarse hair types (2a-4c) seeking intense hydration, reduced breakage, and improved manageability.

How to Use:

Lather and massage a coin-sized amount into wet hair from root to tip. Rinse thoroughly. For best results and ultimate deep hydration, follow with Amika Hydro Rush Intense Moisture Conditioner and other products from the Hydro Rush collection.

Amika The Kure Intense Bond Repair Mask: Your Hair's Ultimate Rescue

Transform dry, damaged, and brittle hair with the Amika The Kure Intense Bond Repair Mask. This ultra-rich, luxurious treatment is clinically proven to strengthen, reduce breakage, and deliver intense moisture, leaving your hair healthier, softer, and more manageable. Perfect for all hair types, especially those in need of deep repair due to environmental stressors, heat styling, or chemical treatments.

Key Benefits:

• 3.2x Stronger Hair: Clinically proven to make hair significantly stronger after just one use.
• 69% Less Breakage: Drastically reduces hair breakage and helps prevent future damage.
• 8x More Conditioned: Provides an intense punch of hydration, leaving hair incredibly soft and conditioned.
• Repairs & Strengthens: Formulated with Bond Cure Technology to target and strengthen the bonds in hair most prone to breakage.
• Deeply Hydrates: Delivers rich moisture to parched strands, transforming dry, damaged manes.
• Color-Safe: Clinically proven to be safe for color-treated hair.

Highlighted Ingredients:

• Bond Fortifying Technology: An innovative complex that helps target and strengthen hair bonds vulnerable to damage.
• Borage Oil: Extracted from starflower seeds, rich in essential Omega-6 fatty acids to reinforce hair.
• Shea Butter: Packed with vitamins, minerals, and fatty acids to smooth and soften damaged hair.
• Mango Butter: Rich in omegas and vitamins A, C, and E, contributing to nourishment.
• Sea Buckthorn: An omega-rich superfruit berry that nourishes strands, scalp, and skin while restoring lipids for increased shine, manageability, softness, and strength.

How to Use:

After cleansing with The Kure Strength Repair Shampoo, gently massage the mask through wet hair from roots to ends. Leave on for 10 minutes, then rinse well. Use as a weekly intensive treatment in place of The Kure Strength Repair Conditioner. This mask works well with any Amika wash product.

Refresh and Revitalize Your Hair Anywhere with Amika Mini Perk Up Talc-Free Dry Shampoo!

Say goodbye to oily roots and hello to fresh, voluminous hair with the Amika Mini Perk Up Talc-Free Dry Shampoo. This travel-friendly dry shampoo is the ultimate miracle worker for extending your style between wash days, leaving your hair feeling clean and revitalized without any chalky white residue. Infused with nutrient-rich ingredients, it's suitable for all hair types and textures, from straight to coily, fine to thick.

Key Benefits:

• Absorbs Oil & Reduces Odor: Powered by natural rice starch, it effectively absorbs excess oil and sweat, eliminating unwanted odors for an instantly refreshed feel.
• Invisible Finish: The innovative talc-free formula ensures no white residue is left behind, even on darker hair tones, giving you a seamless, clean look.
• Restores Volume: Bring flat hair back to life with a boost of volume and body, providing that coveted 'oomph' without feeling gritty.
• Nourishing Ingredients: Enriched with Sea Buckthorn, a superfruit loaded with Vitamin C, Vitamin A, and Omega-7 fatty acids, known for nourishing both hair and scalp.
• Travel-Friendly: The convenient mini size is perfect for your gym bag, purse, or carry-on, making it ideal for on-the-go touch-ups and travel.

How to Use:

1. Shake the can well before each use.
2. Hold the can eight inches away from your scalp.
3. Spray onto desired areas, focusing on the roots, in a sweeping motion.
4. Wait 30 seconds for the product to absorb oil and odors.
5. Massage your scalp as you would with a wet shampoo, then brush through to evenly distribute the product and remove any excess.

Unlock Your Coolest Blonde with AMIKA Bust Your Brass Toning + Strength Repair Mask

Transform your blonde, silver, or gray hair with Amika's Bust Your Brass Toning + Strength Repair Mask, a luxurious, salon-quality treatment designed to tone, strengthen, and deeply hydrate. This ultra-luxe mask is a true multi-tasker, clinically proven to deliver significantly brighter, healthier, and more resilient hair. Say goodbye to unwanted yellow and brassy tones and hello to an icy, vibrant hue!

Why It's Special:

• Powerful Toning: Infused with ultra-violet pigments, this mask expertly neutralizes brassy and yellow undertones, revealing your coolest blonde, silver, or gray.
• Intense Hydration: Formulated with a blend of three nourishing plant butters – mango butter extract, borage oil, and shea butter – it deeply moisturizes dry strands, leaving hair feeling soft and supple.
• Strengthens & Repairs: Featuring Bond Cure Technology, an innovative complex that targets and strengthens the most vulnerable bonds in your hair, this mask helps reduce breakage and prevent future damage. Clinically proven to make hair 2.2x stronger with 56% less breakage.
• Visible Results: Experience hair that is 8x more conditioned after just one use.
• Vegan & Cruelty-Free: Committed to ethical beauty, this product is vegan-certified and cruelty-free, and comes in recyclable packaging.

Key Ingredients:

• Bond Cure Technology: A proprietary complex that targets and strengthens hydrogen bonds, which are most prone to breakage.
• Plant Butters: A rich blend of mango butter extract (packed with omegas and vitamins A, C, and E), omega-6 fatty acid-rich borage oil, and shea butter (loaded with vitamins, minerals, and five principle fatty acids) for superior hydration.
• Vegan Proteins: Derived from quinoa, these proteins provide keratin-like benefits from a plant source.
• Ultra-Violet Pigments: Counteract yellow and brassy tones to enhance blonde, silver, and gray shades.

How to Use:

After shampooing, gently massage the mask through wet hair from roots to ends. Leave on for three to five minutes, then rinse thoroughly. Use as a weekly intensive treatment in place of your regular conditioner. Adjust frequency based on your desired tone – increase use if brassiness appears, or reduce if hair becomes too cool-toned.

Reveal Your Brightest, Healthiest Blonde

Combat brassiness and strengthen your locks with Amika Bust Your Brass Cool Blonde Strength Repair Conditioner. This ultra-violet conditioner is specifically formulated to tone yellow and brassy hues in blonde, silver, and gray hair, leaving you with a cool, vibrant tone. Beyond toning, it's clinically proven to hydrate, repair, and strengthen dry, damaged strands, resulting in 86% more repair and 55% less breakage after just one use when used as a system.

Advanced Repair for Compromised Hair

Powered by Amika's innovative Bond Cure Technology, this conditioner targets and strengthens the most vulnerable bonds in your hair, which are prone to breakage from environmental stressors, heat styling, and chemical treatments. Enriched with a blend of potent ingredients, it transforms compromised hair into a healthier, more resilient state.

Key Ingredients:

• Bond Cure Technology: An innovative complex that targets and strengthens bonds in hair most prone to breakage.
• Vegan Proteins: Derived from quinoa, these proteins offer keratin-like benefits to fortify hair structure.
• Plant Butters: A nourishing blend of vitamin-rich mango butter, shea butter, and borage oil to provide deep hydration and enhance manageability.
• Ultra-Violet Pigments: Effectively counteract unwanted yellow and brassy tones, revealing cool, vibrant shades.

How to Use:

After shampooing with Bust Your Brass Cool Blonde Strength Repair Shampoo, massage conditioner from mid-lengths to ends. Leave on for 2-3 minutes. Rinse thoroughly. For optimal toning, adjust usage frequency based on your desired cool-toned results. If brassiness appears, increase usage; if hair becomes too cool or violet, reduce frequency.

Free From:

Parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging.

Tame Frizz, Unleash Smoothness

Say goodbye to frizz and hello to beautifully smooth, manageable hair with the Amika Velveteen Dream Smoothing Balm. This lightweight, non-greasy styling balm is specifically formulated to tame unruly strands, lock in softness, and provide long-lasting protection against humidity. Ideal for dry, frizzy, or unmanageable hair, it's suitable for all hair types and helps you achieve sleek, polished looks that last all day.

Key Benefits:

• 24-Hour Humidity Resistance: Clinically proven to keep frizz at bay, even in high humidity, ensuring your style stays intact.
• Heat Protection: Shields hair from heat styling tools up to 450°F (232°C), preventing damage.
• UV Filters: Contains UV filters to help protect strands from sun damage.
• Smooths & Softens: Infused with conditioning polymers and wild cherry bark extract, it smooths the hair cuticle, moisturizes, and enhances shine and softness.
• Antistatic Properties: Eliminates static for a polished finish.
• Color-Safe: Safe for color-treated, Brazilian-treated, and keratin-treated hair.
• Cruelty-Free & Vegan: A gentle formula that is kind to your hair and the environment.

How to Use:

Take a small amount of the balm and apply it evenly to damp, towel-dried hair. Heat style as desired to achieve your smoothest, most polished look. For an ultimate frizz-fighting routine, pair with Amika's Velveteen Dream Smoothing Shampoo and Conditioner.

Unlock Instant, Long-Lasting Volume with Amika Big Hit Volumizing Shampoo!

Say goodbye to limp, lifeless hair and hello to bouncy, voluminous locks with Amika's Big Hit Volumizing Shampoo. This innovative, lightweight formula is expertly designed to deliver an instant and all-day boost of volume without compromising on hydration or leaving your hair feeling stripped. Perfect for fine to medium hair types, this shampoo proves you can have it all: visible fullness, touchable softness, and vibrant health.

Key Benefits:

• Instant & All-Day Volume: Achieve 2.3x more volume when used with the Big Hit Conditioner, giving your hair a noticeable lift that lasts.
• Weightless Moisture: Infused with moisturizing glycerin, this shampoo adds and retains hydration without weighing your hair down, ensuring soft and touchable strands.
• Energizes Scalp & Hair: Caffeine helps to energize limp hair and promote sebum elimination, contributing to a healthy scalp and fuller-looking hair.
• Nourishing & Protecting: Our signature sea buckthorn, rich in Vitamin C, A, Omega 7 fatty acids, and antioxidants, nourishes and protects the hair cuticle, enhancing shine, manageability, and strength.
• Color-Safe: Gentle formula suitable for color-treated hair, helping to maintain your vibrant color.
• Silicone and Paraben-Free: A clean formula for healthier hair.

How to Use:

Massage a small amount through wet hair, focusing on the scalp. Rinse thoroughly. For best results, follow with Amika Big Hit Volumizing Conditioner.

Fragrance Profile:

Experience a delightful blend of warm vanilla, spicy sweet clover, and fresh citrus notes with every wash.

Extend Your Clean, Naturally!

Introducing Amika Perk Up Plus Extended Clean Dry Shampoo, your ultimate secret weapon for extending time between wash days. This lightweight, buildable dry shampoo revitalizes roots and leaves your hair feeling incredibly clean, fresh, and natural, without any residue or buildup. Perfect for those who wash their hair 1-2 times a week, it helps you go the distance between washes with a clean finish free of grit.

Scalp-Friendly Ingredients for a Healthy Feel

Infused with a powerful blend of scalp-nourishing ingredients, Perk Up Plus goes beyond simply absorbing oil. It actively works to balance and protect your scalp:

• Mandelic Acid: A gentle Alpha Hydroxy Acid (AHA) that helps balance the scalp, promoting a healthy environment for your hair.
• Arrowroot Powder: This highly absorbent powder, native to rainforest habitats, effectively soaks up excess oil and moisture, leaving your roots refreshed.
• Rambutan Seed Extract: Known for its hydrating properties, this superfruit helps increase hair vitality and can protect against pollution and malodor.
• Peptides: These support collagen and elastin, contributing to overall scalp health.
• Sea Buckthorn: Amika's signature ingredient, rich in Vitamin C, A, fatty acid omega 7, and antioxidants, is a holy grail for both hair and scalp.

Benefits You'll Love:

• Absorbs and removes excess oil, sweat, and odor, clinically proven to leave hair feeling clean.
• Extends time between washes even further than traditional dry shampoos, ideal for day 3 to 5+ hair.
• Leaves hair feeling clean with a natural finish, no visible residue or white cast.
• Protects against buildup and odor, keeping your scalp healthy.
• Lightweight and buildable formula.
• Vegan, cruelty-free, gluten-free, and free of parabens, formaldehydes, sulfates, and other harsh chemicals.

How to Use:

1. Shake well before each use.
2. Hold the can approximately 8 inches away from your scalp.
3. Spray onto roots in sweeping motions.
4. Wait 30 seconds for the product to absorb.
5. Massage or brush through your hair to blend and distribute.

Embrace a longer-lasting clean and a healthier-feeling scalp with Amika Perk Up Plus Extended Clean Dry Shampoo!

Hit Reset with Amika's Cooling Gel Conditioner

Give your hair and scalp a breath of fresh air with the Amika Reset Cooling Gel Conditioner. This unique, menthol-infused gel formula delivers lightweight hydration while restoring moisture balance, making it perfect for those with oily scalps, avid dry shampoo users, and fine to medium hair types. Experience a refreshing, invigorating cool sensation as this conditioner works to purify your scalp and enhance your hair's natural shine and smoothness without weighing it down.

Key Benefits:

• Delivers lightweight hydration to the hair.
• Restores moisture balance for a healthy scalp.
• Enriched with refreshing menthol for a cooling sensation.
• Helps to soothe the scalp.
• Leaves hair manageable, lightweight, soft, and clean.
• Enhances natural shine and smoothness.

Highlighted Ingredients:

• Pink Clay and Charcoal: Absorbs dirt, odors, oil, and toxins that collect on the hair and scalp, helping to rid hair of impurities.
• Indian Cress Stem Extract: Enriches hair with antioxidants for a healthier scalp and promotes oxygen flow.
• Sea Buckthorn: A superfruit loaded with Vitamin C, Vitamin A, and fatty acid Omega-7, known for nourishing and protecting hair.

How to Use:

1. After shampooing, squeeze excess water out of your hair.
2. Apply the conditioner on mid-lengths to ends, focusing on the scalp.
3. Massage gently and use a comb to detangle and evenly disperse the product.
4. Leave on for two to three minutes.
5. Rinse thoroughly.
6. For an extra boost, finish your shower with cool water to seal in moisture and close the cuticle.
7. Use as part of your regular wash care routine, or weekly for a fresh start.

Formulated Without:

This product is vegan, gluten-free, and cruelty-free. It is formulated without sulfates, parabens, phthalates, and mineral oils.

Unleash Your Hair's Inner Star with amika Superfruit Star Lightweight Hair Styling Oil!

Transform your hair with this multitasking hero, clinically proven to deliver exceptional results. The amika Superfruit Star Lightweight Hair Styling Oil is your go-to solution for hair that's not just styled, but genuinely healthier, stronger, and more vibrant. Infused with Amika's signature superfruit, sea buckthorn, this lightweight oil works wonders on all hair types, from fine to thick (1-3c).

Key Benefits:

• Super Strong: Clinically proven to make hair 7x stronger after just one use.
• Super Smooth: Achieves 2x smoother hair, even in high humidity, for a sleek, frizz-free finish.
• Super Protected: Reduces breakage by an impressive 86% and provides heat protection up to 450°F (230°C).
• Glossy Shine: Imparts a radiant, glossy shine without weighing hair down or leaving any greasy buildup.
• Frizz Control: Creates a protective barrier around the cuticle to shield hair from frizz and humidity.

What Makes it Special:

This 3-in-1 strand champion is designed for versatility. Use it on damp hair before heat styling to strengthen and protect, or apply to dry hair to smooth frizz, add shine, and tame flyaways. Its featherlight formula means you can use it daily without worrying about product buildup, leaving your hair soft, manageable, and smelling amazing with Amika's signature scent – a blend of warm vanilla, spicy sweet clover, and fresh citrus.

Key Ingredients:

• Sea Buckthorn: A potent, omega-rich superfruit known to nourish strands, scalp, and skin, restoring lipids to increase shine, manageability, softness, and strength.
• Non-Cyclic Silicones: Provide excellent shine, slip, and conditioning to hair while helping to reduce breakage and protect against heat damage.

How to Use:

For heat protection, apply 1-2 pumps to damp or dry hair before styling. To smooth and add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends. Start with less and add more if needed – a little goes a long way!

Unlock Your Best Curls with AMIKA Curl Corps Defining Cream

Say hello to beautifully defined, soft, and frizz-free curls with the AMIKA Curl Corps Defining Cream. This luxurious, lightweight styling cream is expertly formulated to enhance your natural curl pattern, leaving you with bouncy, touchable curls that last. Perfect for all curl types – wavy, curly, and coily – this cream provides definition without any stiffness or crunch.

Why It's Your Curl's Best Friend:

• Defines and Enhances: Softly coaxes curls into their natural shape, bringing out the best of every hair texture and enhancing existing curl patterns.
• Moisturizes and Softens: Deeply hydrates your hair, leaving curls feeling soft and moisturized, never greasy or weighed down.
• Frizz Control: Helps to keep your curls from frizzing, splitting, or sagging, even in humid conditions.
• No Crunch Formula: Enjoy defined curls that remain soft and touchable, free from any hard or brittle feeling.
• Color-Safe & Chemically-Treated Hair Friendly: Suitable for color-treated hair, keratin-treated, Brazilian, and other chemically-treated hair.
• Vegan & Cruelty-Free: Formulated without sulfates, parabens, phthalates, mineral oil, or petrolatum.

Key Ingredients:

• Oat Peptide: Extracted from oat kernel, it forms a protective barrier on hair, locking in moisture to deliver shine and a silky feel.
• Tapioca Starch: Aids in providing definition and a soft hold to your curls.
• Sea Buckthorn: A powerful superfruit rich in Omega 7, promoting elasticity and providing superior hydration for ultimate hair and scalp health.

How to Use:

Work through damp, detangled hair from roots to ends. Allow to air dry, or style as desired. For extra curl power and added hold, mix or layer with AMIKA Curl Corps Enhancing Gel.

what is bust your brass cool blonde repair shampoo?
this ultra-violet shampoo tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair.

who it's for
all blondes, grays, and silvers 1-4c, + high porosity hair

why it's special
wash your way to a brighter + healthier looking blonde! packed with bond cure technology, quinoa protein, plant butters, and ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.

the proof is in our claims - bust your brass cool blonde repair shampoo is clinically proven to tone, hydrate, strengthen + repair hair, resulting in 7x more repair* and 55% less breakage​.*
*after 1 use when used as a system, clinically tested.
brightens + tones - brassy hues don't stand a chance. this conditioner brings out the best and brightest shades of blonde, silver, and gray.
wash your way to stronger hair - bust your brass strengthens + repairs damaged hair while helping to prevent future damage.

Wake Up to Hydrated, Healthy Hair

Transform dry, lifeless hair overnight with the amika Dream Routine Overnight Hydrating Hair Mask. This ultra-hydrating, silicone-free treatment works its magic while you sleep, delivering intense moisture and leaving you with visibly softer, silkier, and more manageable hair by morning. Infused with a powerful blend of hair-loving ingredients, this no-rinse formula won't stain your pillow, making your beauty sleep truly restorative for your strands.

Clinically Proven Hydration

The Dream Routine Overnight Hydrating Hair Mask is clinically proven to boost moisture for up to 72 hours, resulting in hair that is 3x more hydrated by morning. The benefits last for up to four washes, providing long-lasting hydration and improved hair health. It also helps reduce breakage by 26%, making your hair stronger and more resilient.

Key Ingredients for Dreamy Hair

• Hyaluronic Acid: A skincare superstar, this ingredient plumps up dry hair strands by attracting and retaining moisture from the air, providing intense hydration.
• Polyglutamic Acid: Known for its exceptional moisture-retention properties, it helps seal in hydration for prolonged benefits.
• Bio-fermented Coconut Water: Rich in electrolytes, monolaurin, lauric acid, and plant hormones, it provides natural and deep hydration to your hair.
• Blue/Green Algae: Packed with essential fatty acids, amino acids, and vitamins A and beta-carotene, it nourishes and revitalizes hair.
• Sea Buckthorn: A super-fruit loaded with Omega 7, 15 times more Vitamin C than an orange, and 3 times more Vitamin A than a carrot, it's a holy grail ingredient for healthier hair and scalp. Our sea buckthorn is sustainably sourced from Tibet.

Effortless Application for Beautiful Results

This lightweight, non-greasy formula is easy to incorporate into your nightly routine. Simply comb through dry or damp hair, pump 1-4 times (depending on hair length and thickness), and distribute from mid-lengths to ends before bedtime. Wake up to effortlessly beautiful, hydrated hair without any residue or stiffness.

Conscious Haircare

Amika is committed to creating products that are kind to your hair and the planet. The Dream Routine Overnight Hydrating Hair Mask is:

• Silicone-free
• Mineral oil-free
• Paraben-free
• Phthalate-free
• Sulfate SLS & SLES free
• Vegan
• Cruelty-free
• Safe for color-treated and keratin-treated hair
• Comes in recyclable packaging

Achieve Effortless, Tousled Hair with AMIKA Un.Done Texture Spray

Transform your hair with AMIKA Un.Done Volume and Matte Texture Spray, the secret weapon for instantly voluminous, perfectly-imperfect locks. This lightweight, dry finishing spray delivers a coveted "bedhead" look without the need for a bed, adding instant volume and enhancing your natural texture for tousled, sexy hair.

Key Benefits:

• Instant Volume & Texture: Creates dramatic fullness and a matte finish for a lived-in, effortless look.
• Enhances Natural Hair: Works with your hair's existing texture, making it appear better and more defined.
• Buildable & Lightweight: Offers buildable texture on all hair types without feeling sticky or heavy.
• Oil Absorption: Rice starch naturally absorbs dirt and oil, leaving hair refreshed.
• Frizz Control & Detoxification: Zeolite, a negatively-charged mineral, helps fight frizz and detoxify hair.
• Nourishing Ingredients: Infused with Sea Buckthorn, a "superfruit" rich in Omega 7, Vitamin C, A, and antioxidants, to nourish hair and scalp.
• Color-Safe: Suitable for color-treated, Brazilian-treated, and keratin-treated hair.
• Vegan & Cruelty-Free: Formulated without sulfates, parabens, phthalates, gluten, oil, mineral oil, sodium chloride, petrochemicals, and artificial colors.

How to Use:

Shake well before each use. Spray on dry, styled hair all over or where needed for enhanced texture, volume, and that undone sexiness. Tousle your hair with your fingers to achieve your desired look.

Amika Big Hit Volumizing Conditioner: Your Secret to Sensational Volume

Hit the high notes with Amika's Big Hit Volumizing Conditioner, a superstar formula designed to deliver instant and lasting volume to limp, lifeless hair without compromising on weightless moisture. This innovative conditioner is clinically proven to provide 2.3x more volume** when used as a system with the Big Hit Volumizing Shampoo, ensuring your hair not only looks fuller but feels incredibly soft and touchable.

Why It's Special:

• Instant & All-Day Volume: Achieve noticeable volume that lasts throughout the day, transforming flat strands into a vibrant, bouncy mane.
• Weightless Hydration: Formulated with moisturizing glycerin, this conditioner adds and retains essential moisture without weighing your hair down.
• Energizes Limp Hair: Infused with caffeine, it helps to energize and lift flat strands, promoting a refreshed and volumized look.
• Soft, Touchable Finish: Experience hair that is soft, silky, and manageable, making styling a breeze.
• Clean & Conscious: Free of parabens, formaldehydes, phthalates, mineral oil, sulfates (SLS & SLES), and other harsh chemicals. It's also vegan, gluten-free, cruelty-free, and comes in recyclable packaging, reflecting Amika's commitment to both your hair and the planet.

Key Ingredients:

• Caffeine: Helps energize limp hair and promote sebum elimination, contributing to a fuller appearance.
• Glycerin: A powerful humectant that adds and retains moisture into strands for optimal hydration.
• Sea Buckthorn: Amika's signature superfruit, loaded with vitamins C, A, fatty acid omega 7, and antioxidants, making it a holy grail for nourishing both hair and scalp.

Who It's For:

Ideal for fine to medium hair types (1-3a) seeking an effective solution for volume, softness, and overall hair health.

How to Use:

After shampooing with Big Hit Volumizing Shampoo, massage the conditioner through wet hair from mid-lengths to ends. Leave on for 2-3 minutes, then rinse thoroughly. For maximum volume and hydration, use as part of the complete Big Hit system.

**Clinically tested when using Big Hit Shampoo + Conditioner together as a system based on a professional evaluation of 32 subjects.

Amika Perk Up Ultra Oil Control Dry Shampoo: Your Solution for Oily Scalps!

Calling all oily scalps! Dial up your hair's highest potential with Amika Perk Up Ultra Oil Control Dry Shampoo—a powerful, community-requested formula created for extra oily scalps that need oil control on speed dial between daily washes. This innovative and extra-strength dry shampoo is clinically proven to remove more oil than Amika's traditional dry shampoo, delivering off-the-hook freshness with a dry, refreshing feel and finish for that 'just washed my hair' feeling. In fact, 87% of users said that Perk Up Ultra helps control oil! It's the ideal solution for those with roots that demand a daily (or every other day) wash, leaving your strands and scalp feeling and looking fresher.

Key Benefits:

• Superior Oil Absorption: Clinically proven to remove oil and formulated with oil-absorbing tapioca starch and bamboo stem extract to control oil and absorb sweat and sebum.
• Odor Removal: Bamboo stem extract also works to remove odor from the hair and scalp, ensuring lasting freshness.
• Revitalizes Greasy Strands: Transforms oily, flat hair, providing a clean, fresh, and voluminous feel.
• No White Residue: The talc-free formula ensures an invisible finish, making it suitable for all hair types and colors, including darker tones.
• Signature Scent: Enjoy an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.
• Hair-Loving Ingredients: Infused with Sea Buckthorn, Amika's signature superfruit rich in Vitamin C, A, Omega 7, and antioxidants, for ultimate hair and scalp health.
• Clean & Conscious: Free of parabens, formaldehydes, phthalates, mineral oil, sulfates (SLS & SLES), and synthetic fragrance (contains less than one percent). It's also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

How to Use:

1. Shake well.
2. Spray 8 inches away from roots in a sweeping motion.
3. Wait 30 seconds.
4. Massage product into scalp or brush it through.
5. Apply more as needed.

Amika Normcore Hydrating Conditioner: Your Hair's New Best Friend

Discover the secret to beautifully soft, hydrated, and shiny hair with the Amika Normcore Hydrating Conditioner. This everyday essential is meticulously crafted to deliver lightweight hydration and deep nourishment for all hair types. Infused with a powerful blend of vitamins and antioxidants, it works to restore moisture, promote elasticity, and leave your locks feeling incredibly soft and looking lustrous.

Key Ingredients:

• Sea Buckthorn: A superfruit powerhouse, rich in Vitamin C, Vitamin A, and the rare Omega 7 fatty acid. This ingredient is known for promoting elasticity and providing superior hydration to both hair and scalp.
• Shea Butter: Loaded with vitamins, minerals, and five essential fatty acids, shea butter deeply nourishes and softens your strands without weighing them down.

Why You'll Love It:

The Amika Normcore Hydrating Conditioner is more than just a conditioner; it's a transformative experience for your hair. It's designed to weightlessly hydrate, ensuring your hair is intensely moisturized but never heavy or greasy. When used as a system with the Amika Normcore Signature Shampoo, your hair can be 7x more conditioned, feeling softer, smoother, and incredibly manageable. This conditioner is also color-safe, keratin-safe, and suitable for Brazilian-treated hair, making it a versatile choice for a wide range of hair care needs.

Signature Scent:

Indulge your senses with Amika's intoxicating signature scent, an exquisite blend of warm vanilla, spicy sweet clover, and fresh citrus that lingers delicately on your hair.

Conscious Beauty:

Amika is committed to clean and kind beauty. This conditioner is vegan, gluten-free, cruelty-free, and comes in recyclable packaging, free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, and triclocarban, triclosan.

Unlock Volume Worthy of the Hair Hall of Fame

Don't let your hair fall flat! Amika Rising Star Volumizing Finishing Spray is your secret weapon for achieving instant, all-day root lift and breathtaking volume without any stiffness or crunch. This lightweight and buildable formula is designed to take your hair to new heights, leaving it looking fuller, bouncier, and effortlessly lifted.

Why Rising Star is Your New Mane Must-Have:

• Instant & All-Day Root Lift: Clinically proven to provide lasting volume right from the roots.
• No Stiffness or Crunch: Enjoy natural movement and a soft, touchable finish with this flexible, buildable formula.
• Heat Protection: Shields your hair from heat damage up to 450°F (232°C), making it perfect for use with heat styling tools.
• Lightweight & Buildable: Adds impressive lift and fullness without weighing your hair down.
• Hair-Raising Ingredients: Formulated with powerful ingredients to promote stronger, fuller-looking strands.

Key Ingredients:

• Carob Seed Extract: Works to help achieve stronger, fuller-looking strands.
• Hydrolyzed Soy Protein: Helps to increase the diameter of the hair fiber for more voluminous-looking hair.
• Sea Buckthorn: Amika's signature ingredient, loaded with Vitamin C, A, fatty acid Omega 7 + antioxidants, making it the ultimate holy grail ingredient for hair and scalp.

Who It's For:

Ideal for fine to medium hair types (1-3a), but suitable for all hair types and textures looking to add volume and lift.

How to Use:

Shake well. After styling, spray on dry hair in sections, focusing at the root for maximum lift.

Unlock Lasting Hydration with Amika Hydro Rush Intense Moisture Conditioner

Drench your hair in a cascade of hydration with the Amika Hydro Rush Intense Moisture Conditioner, infused with powerful ingredients like hyaluronic acid and squalane. This luxurious, silicone-free conditioner is clinically proven to deliver three times more hydration and provide long-lasting moisture for up to 72 hours, leaving your hair feeling incredibly soft, supple, and healthy. Say goodbye to dryness, damage, and breakage as this advanced formula works to restore your hair's natural vitality and shine.

Key Benefits:

• Intense Hydration: Boosts moisture levels for 72 hours and leaves hair 3x more hydrated.
• Reduces Damage: Clinically proven to result in 50% less breakage.
• Restores Suppleness: Squalane helps prevent moisture loss and restores hair's natural softness.
• Plumps & Revitalizes: Hyaluronic acid attracts and maintains moisture, plumping up dry strands.
• Nourishes & Protects: Enriched with bio-fermented coconut water, polyglutamic acid, and blue/green algae for added nutrients and protection.
• Color-Safe & Vegan: Gentle formula suitable for color-treated and chemically treated hair, and is 100% vegan and cruelty-free.

Ideal For:

This conditioner is perfect for dry, textured, or coarse hair types (2a-4c). It provides deep moisture without weighing hair down, making it an excellent choice for those struggling with dryness, split ends, and breakage.

How to Use:

After shampooing, massage the conditioner from mid-lengths to ends. Leave on for 2-3 minutes, then rinse thoroughly. For best results, use as part of the Amika Hydro Rush system with the Hydro Rush Intense Moisture Shampoo.

Free From:

Parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and synthetic fragrance (less than one percent).

Amika Soulfood Nourishing Mask: Your Hair's Thirst Quencher

Indulge your hair with the Amika Soulfood Nourishing Mask, an ultra-luxurious and rich treatment designed to deeply condition and restore dry, dull, or damaged strands. This creamy, yet lightweight, hair mask is packed with vitamins and nutrients to leave your hair feeling incredibly soft, silky, and smoother than ever. Like a cool drink of water for your hair, this mask quenches its thirst, providing superior hydration that lasts for days, making hair manageable, soft, and shiny.

Key Benefits:

• Intense Hydration: Deeply conditions and hydrates, combating dryness and frizz.
• Restorative Power: Helps restore and repair damaged hair, improving overall hair health.
• Enhanced Softness & Shine: Leaves hair feeling soft, silky, and looking beautifully shiny.
• Improved Manageability: Boosts elasticity for hair that is more manageable and easy to style.
• Lightweight Formula: Rich and creamy texture that never weighs hair down.
• Color-Safe: Safe for color-treated hair.
• Clean Beauty: Vegan, cruelty-free, and free of sulfates, parabens, phthalates, mineral oil, petrolatum, and artificial colors.

Key Ingredients:

• Jojoba Seed Oil: Contains essential fatty acids, powerful antioxidants, and is naturally rich in Vitamins A, D, and E, which help to moisturize and soften strands.
• Sea Buckthorn: One of Earth's most potent, omega-rich plant sources, this "superfruit" nourishes strands, scalp, and skin while restoring lipids in the hair to help increase shine, manageability, softness, and strength.

How to Use:

Use either as a weekly treatment or an everyday conditioner after your preferred Amika shampoo. Gently massage the mask through wet hair from roots to ends. Leave to penetrate for 5 to 7 minutes and rinse thoroughly. For high porosity hair in need of extra moisture, use as an everyday conditioner. For normal or low porosity hair, use as a weekly treatment.

Amika The Wizard Silicone-Free Detangling Primer: Your Hair's New Best Friend

Unleash the magic of effortlessly manageable hair with Amika The Wizard Silicone-Free Detangling Primer. This multi-tasking, lightweight spray is the essential first step in any hair care routine, designed to detangle, protect, and enhance your hair's natural beauty. Formulated without silicones, it’s perfect for those seeking a clean beauty alternative without compromising on performance.

Key Benefits & Features:

• Effortless Detangling: Say goodbye to knots and tangles! This primer smooths strands, making combing and brushing a breeze, even for the most stubborn hair types.
• Advanced Heat Protection: Shield your hair from the damaging effects of heat styling tools up to 450°F (230°C), preventing breakage and maintaining hair health.
• Reduced Blow-Dry Time: Speed up your styling routine. The innovative formula helps to cut down on blow-dry time, getting you out the door faster.
• Frizz Control & Shine Enhancement: Tame unruly frizz and leave your hair looking smooth, soft, and radiantly shiny without any heavy residue.
• Nourishing Ingredients: Enriched with squalane and sea buckthorn berry (Obliphica), a superfruit packed with over 190 biologically active components including Vitamins C, A, and E, and Omega 7. It also contains avocado oil, rich in proteins, vitamins, and minerals, to promote hydrated and smooth hair.
• Clean & Conscious Formula: Vegan, cruelty-free, and free of silicones, sulfates, parabens, phthalates, preservatives, gluten, mineral oil, sodium chloride, petroleum jelly, and artificial colors.
• Safe for Treated Hair: Ideal for all hair types, including color-treated hair, keratin-treated hair, and hair extensions.

How to Use:

Evenly mist throughout damp hair from mid-lengths to ends. Lightly detangle with fingers or a wide-toothed comb. Air-dry for a natural texture or blow-dry for a smooth, silky finish.

Amika Normcore Signature Shampoo: Your Everyday Hair Hero

Discover the ultimate daily cleanse with Amika Normcore Signature Shampoo. This sulfate-free hydrating shampoo gently removes buildup and infuses your hair and scalp with essential nutrients, leaving strands soft, shiny, and beautifully nourished. It's called 'Signature' for a reason – this universal favorite is packed with a cocktail of vitamins and antioxidants, making it suitable for all hair types.

Why You'll Love It:

• Deep Yet Gentle Cleanse: Effectively removes impurities without stripping moisture, thanks to the coconut acid in its formula, which also provides excellent lathering and conditioning.
• Hydrating & Nourishing: Enriched with nutrient-rich sea buckthorn, a superfruit packed with omega-7, vitamins C and A, and antioxidants. This powerful ingredient promotes elasticity, bringing bounce and vitality back to your tresses.
• Soft, Shiny, and Conditioned: Clinically proven to leave hair up to 7x more conditioned when used with the Normcore Signature Conditioner. Users agree that it gently cleanses without stripping moisture, resulting in soft, lustrous locks.
• Color-Safe & Chemically Treated Hair Friendly: Rest assured, this shampoo is safe for color-treated, Brazilian-treated, and keratin-treated hair, making it a versatile choice for everyone.
• Signature Scent: Enjoy amika's warm vanilla, sweet clover, and fresh citrus scent that lingers on your hair.
• Ethical & Clean: Amika is committed to being vegan, cruelty-free, and uses 100% recyclable packaging (9.2 oz size contains post-consumer recycled plastics).

Key Ingredients:

• Coconut Acid: Aids in creating a rich lather and provides excellent conditioning properties.
• Sea Buckthorn: A powerful superfruit rich in Omega 7, vitamins C & A, and antioxidants, promoting healthier hair and scalp.

How to Use:

Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair, focusing on the roots. Rinse thoroughly. For best results, double cleanse (first to cleanse, second to reap all benefits) and follow with Amika Normcore Signature Conditioner or Soulfood Nourishing Mask.

Experience the Indulgence of Perfectly Clean Hair with a Limited-Edition Scent

Elevate your hair care routine with the Living Proof Perfect hair Day™ Advanced Clean Dry Shampoo in the captivating, limited-edition Velvet Amber scent. This isn't just any dry shampoo; it's a revolutionary formula designed to truly cleanse and care for your hair, delivering that coveted fresh-out-of-the-shower feel without a drop of water. Say goodbye to oily roots and hello to hair that looks, feels, and smells amazing.

Our award-winning Advanced Clean Dry Shampoo is now infused with a luxurious fragrance profile of indulgent amber musk and warm woods, making every application a sensory delight. Imagine a scent that is warm, rich, and irresistibly indulgent, with additional notes of bright bergamot, juicy grapefruit, camellia foliage, pear blossom, sheer vanilla, and blonde woods. It's so captivating, you might just find yourself skipping washes to experience it again!

Key Benefits:

• Advanced Cleaning Power: Effectively absorbs oil, sweat, and odor, leaving your hair genuinely clean.
• Velvet Amber Scent: A warm, rich, and indulgent limited-edition fragrance with notes of golden amber musk and warm woods that lasts all day.
• No Visible Residue: Our unique powder removal system ensures no white or textured residue is left behind.
• Adds Softness & Shine: Formulated with conditioning agents to leave hair feeling soft, looking shiny, and more manageable.
• Balances Scalp Sebum Levels: Helps to keep your scalp balanced for longer-lasting cleanliness.
• Cruelty-Free & Vegan: Committed to ethical beauty standards.
• Sustainable Packaging: Thoughtfully designed with the environment in mind.

How to Use:

For optimal results, shake the can extremely well before each spray. Hold the can 6-10 inches away from dry, dirty hair. Section your hair and apply the product in a sweeping motion. Wait 30 seconds to allow the powders to absorb. Then, massage and shake at the roots with your fingers or brush through your hair to remove the powder. Reapply as needed, shaking the can again. Style as desired.

Elevate Your Hair with Amika Plus Size Perfect Body Mousse!

Achieve enviable volume, body, and flexible hold with Amika Plus Size Perfect Body Mousse. This airy, medium-hold mousse is designed to give your hair a fuller look and feel, providing the perfect 'oomph' without any stiffness or crunch. Say goodbye to flat, lifeless hair and hello to touchable bounce and dimension that lasts all day.

Key Benefits:

• Instant Fullness + Lift: Experience immediate volume and a fuller look as soon as you work it through your damp strands.
• Touchable Body + Bounce: Creates natural-looking body and bounce that's soft to the touch, never stiff or sticky.
• Weightlessly Hydrates: The airy texture hydrates your hair without weighing it down.
• Medium Hold: Provides a voluminous style that stays put with flexible, movable hold.
• Heat Protection: Protects hair against heat up to 450°F, making it ideal for blowouts, waves, and curls.
• Humidity Resistant: Keeps hair looking just-styled, even in humid conditions.

What Makes it Special:

Amika's Plus Size Perfect Body Mousse is crafted with a unique blend of ingredients, including:

• Styling Polymer (VP/Acrylates/Lauryl Methacrylate Copolymer): Delivers long-lasting, flexible hold and anti-humidity benefits.
• Sea Buckthorn: A powerful superfruit rich in Omega 7 fatty acids, Vitamin C, and Vitamin A, providing antioxidant benefits and promoting hair and scalp health.

Who It's For:

This mousse is perfect for all hair types and textures, especially those looking for airy, fuller hair. It's safe for color-treated, keratin-treated, and Brazilian-treated hair, and is also vegan and cruelty-free. Enjoy the intoxicating Amika signature scent of warm vanilla, spicy sweet clover, and fresh citrus.

How to Use:

1. Shake can vigorously before use.
2. Work a golf ball-sized amount evenly through damp hair from roots to ends.
3. Style as usual.

Experience a Breakthrough in Hair Refreshment

Transform your hair instantly with the Living Proof Perfect Hair Day (PhD) Dry Shampoo 5.5oz. This isn't just an ordinary dry shampoo; it's a revolutionary formula designed to actually clean your hair, delivering that coveted fresh-out-of-the-shower look and feel without a drop of water. Perfect for those busy mornings, post-gym touch-ups, or extending your style between washes.

Advanced Cleaning Technology

Powered by Living Proof's patented Healthy Hair Molecule (OFPMA) and Triple-Action Cleaning Technology, this dry shampoo goes beyond masking odors and oil. It actively:

• Absorbs and removes oil, sweat, and odor, making your hair look, feel, and smell clean.
• Works on all hair colors, leaving virtually no visible residue or powdery build-up behind.
• Features a time-released fragrance that delivers a light, clean scent throughout the day.

Key Benefits for Your Best Hair Day

• Real Clean: Eliminates oil, sweat, and odor for truly clean hair.
• Invisible Finish: No white cast or heavy residue, even on dark hair.
• Long-Lasting Freshness: Enjoy a fresh, subtle scent that lasts all day.
• Adds Body & Texture: Gives your hair a lightly textured feel and an added boost of volume.
• Hair Type Friendly: Ideal for all hair types, including color and chemically treated hair.
• Healthy Hair: Silicone-free, paraben-free, sulfate-free, phthalate-free, and cruelty-free.

How to Use for Optimal Results

1. Shake Well: Shake the can extremely well before each spray for maximum cleaning results.
2. Section & Spray: Hold the canister about 6-10 inches away from dry hair. Section your hair and apply the product in a sweeping motion to dirty or oily areas.
3. Activate & Cleanse: Wait 30 seconds for the powders to activate and absorb impurities.
4. Massage & Style: Massage and shake out your roots with your fingers or brush your hair to remove the activated powders. Apply more as needed, shaking the can again. Style as desired.

Easily activate and define curls while hydrating hair. Moroccanoil® Curl Defining Cream is one of our most popular products for curly hair. This argan oil-infused curl definer features an advanced heat-activated technology that provides a curl memory factor to fight frizz and create well-defined, natural-looking, bouncy curls that last.

Apply 1-2 pumps of Moroccanoil® Curl Defining Cream to towel-dried hair. Distribute product throughout hair and diffuse to activate and define curls. For a more relaxed curl, let hair dry naturally.

Got dull or dry hair, or maybe it’s already in pretty good shape? The Perfect hair Day™ Shampoo and Conditioner gently cleanses, repair, and protects hair while delivering serious shine (68% more), instant hydration, and triple the strength (3x as much against breakage). The result? Healthy hair that moves differently. 

Highlights

• 3x stronger with one wash*
• Adds 68% more shine
• Improves manageability and controls frizz
• Reduces flyaways and static charge
• Strengthens and detangles strands while helping to prevent the formation of new split ends
• Reduces the damaging effects from thermal and environmental aggressors
• *After 1 use of Perfect hair Day™ Shampoo + Conditioner vs. untreated.

About Oribe x Thandiwe Muriu Signature Style Travel Set

Travel in (signature) style with Oribe x Thandiwe Muriu Signature Style Travel Set. Signature Shampoo is an indulgently rich reparative cleanser that’s gentle enough for daily use. Signature Conditioner is a weightless daily moisturizer that silkens and protects, restoring hair’s healthy shine. Royal Blowout Heat Styling Spray sleekens and shields the hair, speeding dry time while smoothing strands for a polished finish. Designed for gifting (and collecting) in a limited-edition box featuring original artwork by Thandiwe Muriu.

What’s Included

• Signature Shampoo Travel Size(2.5 fl oz / 75 ml)
• Signature Conditioner Travel Size (1.7 fl oz / 50 ml)
• Royal Blowout Heat Styling Spray Travel Size (1.7 fl oz / 50 ml)

Why It's Special

• A limited edition gift set designed by Kenyan Fine Art Photographer Thandiwe Muriu embodies the jubilant spirit of community and togetherness
• Signature Shampoo features Oribe’s signature complex, vegetable-derived humectants, ginger root extract, and hydrolyzed vegetable protein to detangle, silken, and strengthen hair
• Signature Conditioner features hydrating polymers, Oribe’s signature complex, ginger root extract, and sweet almond protein to soften and restore hair strands
• Dry texturizing spray features Zeolite crystallines to absorb oil at the root while mango and aloe extracts smooth and nourish hair strands
• Heat styling spray features a silicone complex to provide shine and heat protection while rosehip fruit oil and rice bran and rosemary leaf extracts help repair, protect, hydrate, and strengthen strands

How to Use

Use Signature Shampoo to lather. Massage and rinse. Massage Signature Conditioner into hair, indulge (for at least one minute), and rinse. For the Royal Blowout Spray—spray on damp hair from mid-shaft to ends and blow out.

Other Details

• Set of 3
• Limited edition
• Special value set ($67 USD value)
• Sulfate-free
• Recyclable packaging made using FSC Certified, 100% post-consumer fiber papers

Living Proof Perfect Hair Day (PhD) Shampoo, the ideal solution for helping to achieve fabulous locks every day. What sets this shampoo apart is its powerful formula featuring the Living Proof Healthy Hair Molecule (OFPMA), designed to help give you hair that is not only smooth and polished but also visibly healthier over time. With Living Proof PhD Shampoo, you can help say goodbye to the hassle of constantly washing your hair.

It helps you extend the time between washes, leaving your hair feeling fresh and clean. But that's not all! This incredible shampoo helps to improve the appearance of your hair, helping to make it look healthier and more vibrant. Wash your hair less often: Living Proof PhD Shampoo helps you cut down on your hair-washing routine, so you can spend less time in the shower and more time doing what you love. Healthier hair over time: Experience the transformation as your hair becomes visibly healthier and stronger with every wash, thanks to the powerful formula of Living Proof PhD Shampoo. And the benefits don't stop there! This Living Proof shampoo also works to help repel dirt and oil, keeping your hair cleaner for longer and reducing the need for frequent washing. Say goodbye to greasy hair days!

How To Use:

Apply to wet hair. Lather. Rinse. Follow with Perfect hair Day™ Conditioner.

Unlock Your Hydrated Hair Destiny with Amika Water Sign Hydrating Hair Oil

Say goodbye to dryness, frizz, and breakage with Amika's Water Sign Hydrating Hair Oil. This revolutionary silicone-free treatment oil is your secret weapon for achieving luscious, healthy-looking hair. Infused with a powerful blend of 8 oils, including jojoba, coconut, and castor oils, along with squalane and hyaluronic acid, it delivers intense moisture and nourishment to your strands.

Why Your Hair Will Love It:

• Deep Hydration: Clinically proven to attract 2.7x more hydration, this concentrated formula plumps up dry hair by drawing moisture from the air, leaving your hair feeling soft and supple.
• Frizz Control: Instantly reduces frizz by an impressive 69% for up to 24 hours, giving you smooth, sleek hair all day long.
• Breakage Reduction: Experience 51% less breakage, promoting stronger, healthier hair with continued use.
• Heat Protection: Protects your hair from heat styling up to 450°F (230°C), making it an essential pre-styling treatment.
• Boosted Shine: Enhances your hair's natural radiance, leaving it with a beautiful, healthy-looking shine.
• Silicone-Free Formula: Allows beneficial nutrients to deeply penetrate the hair strands without any barriers, sealing in moisture for long-lasting benefits.

Key Ingredients:

• 8-Oil Blend: A nourishing combination including jojoba, coconut, and castor oils to deeply lock in moisture.
• Squalane: Helps protect from dehydration and restore lipid barriers, preventing moisture loss and restoring hair's suppleness.
• Hyaluronic Acid: A powerhouse ingredient that helps plump up dry hair by attracting moisture from the surrounding air.
• Polyglutamic Acid: Known for its exceptional moisture retention properties.
• Spirulina Extract: Provides essential fatty acids, amino acids, and vitamins A and Beta-carotene for overall hair health.

How to Use:

A little goes a long way with this concentrated formula!

• For Fine to Medium Hair: Use 1-2 pumps.
• For Medium to Thick Hair: Use 2-3 pumps.
• For Thick or Coarse Hair: Use 3-4 pumps.

Drop the oil into your palms and rub hands together to evenly disperse. Run your fingers through damp or dry hair from mid-lengths to ends. For damaged and color-treated hair, apply to damp strands before heat styling for protection and to reduce breakage. For braids, apply directly onto the scalp and throughout damp hair. Apply more as needed to tame flyaways.

Good to Know:

This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging. It is free of parabens, phthalates, mineral oil, sulfates, and artificial colors. The intoxicating scent features notes of warm vanilla, spicy sweet clover, and fresh citrus.

Discover the Secret to Silky, Shiny, Healthy Hair

Moroccanoil Treatment is the revolutionary, argan oil-infused hair treatment that pioneered oil-infused hair care. This versatile, all-in-one product serves as a conditioning, styling, and finishing tool, transforming your hair to leave it nourished, manageable, and incredibly smooth with every use. Experience a remarkable boost in shine by up to 118% with just one application, based on independent studies. (Note: This is the original formula, ideal for medium to thick hair types.)

Key Benefits:

• Boosts Shine: Achieve radiant, healthy-looking hair with enhanced luminosity.
• Detangles: Effortlessly glide through knots and snags, reducing breakage.
• Frizz Control: Tames unruly frizz and flyaways for a sleek, polished finish.
• Conditions: Deeply nourishes and softens hair, improving manageability.
• Speeds Up Drying Time: Reduces blow-drying time, making your routine more efficient.
• Heat Protection: Helps shield hair against thermal damage from styling tools.

Key Ingredients:

• Argan Oil: Rich in antioxidants, vitamins, and essential fatty acids, this precious oil deeply hydrates and nourishes hair, promoting overall health and softness.
• Linseed Extract (Flaxseed Extract): A good source of alpha-linolenic acid, an essential fatty acid that further helps to improve the health of your hair.

How to Use:

For Damp Hair: Apply a small amount (1-2 pumps, depending on hair length and thickness) to clean, towel-dried hair, from mid-length to ends. Blow-dry or let dry naturally. This creates a foundational base for all styling.

For Dry Hair: Apply a small amount from mid-length to ends to smooth and eliminate frizz, condition split ends, and add a brilliant shine. It also helps protect against environmental factors and tames flyaways.

Commitment to Sustainability:

As part of Moroccanoil's dedication to sustainability, the bottle is 100% recyclable and crafted from 40% post-consumer recycled glass.

Condition and detangle dehydrated hair with Moroccanoil® Hydrating Conditioner. This gentle, daily-use formula leaves hair smoother, more manageable and easier to style. Infused with antioxidant-rich argan oil, Vitamins A and E and moisture-attracting red algae for optimal hydration for all hair types--from normal to dry hair. Color-safe. Sulfate-free, phosphate-free and paraben-free.

After shampooing, squeeze excess water and apply Moroccanoil® Hydrating Conditioner from mid-length to ends. Leave on for 1–2 minutes and rinse well. Use regularly for best results.

Gently detangle your hair while adding volume. Moroccanoil® Extra Volume Conditioner volumizes and gives fine hair body, shine and manageability without weighing it down. Infused with antioxidant-rich argan oil and fortifying nutrients, including linden bud extract, this volumizing conditioner transforms hair from lifeless to lively. Color-safe. Sulfate-free, phosphate-free and paraben-free.

After shampooing, squeeze excess water and apply Moroccanoil® Extra Volume Conditioner from mid-length to ends. Leave on for 1-2 minutes and rinse well. Use regularly with Moroccanoil Extra Volume Shampoo for best results.

Transform Fine, Limp Hair into a Voluminous Masterpiece!

Moroccanoil Extra Volume Shampoo is a gentle, weightless cleanser specifically designed to give fine and limp hair a significant boost of body, shine, and manageability. Infused with antioxidant-rich argan oil and revitalizing nutrients, this sulfate-free, phosphate-free, and paraben-free formula works to plump up each strand from the inside out, leaving you with healthy-looking, voluminous hair that's full of life.

Key Benefits:

• Adds Volume & Body: This unique formula, featuring linden bud extract, naturally plumps up the hair cuticle for lasting fullness without weighing hair down.
• Gently Cleanses: Effectively removes impurities and product buildup, leaving hair feeling fresh and clean.
• Enhances Shine & Manageability: Infuses hair with essential nutrients to promote a healthy luster and make styling easier.
• Nourishing Hydration: Argan oil, rich in vitamins and essential fatty acids, helps to nourish and moisturize hair.
• Color-Safe Formula: Gentle enough for color-treated hair, helping to preserve your vibrant shade.
• Signature Scent: Enjoy the iconic Moroccanoil scent, a harmonious blend of spicy amber and sweet florals.

How to Use:

Massage Moroccanoil Extra Volume Shampoo throughout wet hair and scalp. Continue to add water to activate a rich, luxurious lather from the highly concentrated formula and stimulate its volume-boosting properties. Rinse thoroughly until water runs clear. Repeat if needed, and follow with Moroccanoil Extra Volume Conditioner for best results.

Infuse dehydrated, dry hair with much-needed moisture. Moroccanoil® Hydrating Shampoo conditions hair with antioxidant-rich argan oil, Vitamins A and E and moisture-attracting red algae—for hair that looks and feels healthier. This moisturizing shampoo is gentle enough for daily use and provides optimal hydration for both normal and color-treated hair. Increase your hair's manageability, smoothness and shine. Color-safe. Sulfate-free, phosphate-free and paraben-free.

Massage Moroccanoil® Hydrating Shampoo throughout wet hair and scalp. Continue to add water to activate a rich lather from the highly concentrated formula. Rinse thoroughly until water runs clear. Repeat if needed, and follow with Moroccanoil Hydrating Conditioner.

Repair damaged hair caused by color, chemical processing or heat styling. Moroccanoil® Moisture Repair Shampoo gently and effectively cleanses and revives hair to leave it nourished, manageable and strong. Infused with antioxidant-rich argan oil, reconstructive keratin and fatty acids, this moisturizing shampoo mends broken strands and dead ends to restore elasticity, moisture and shine. Color-safe. Sulfate-free, phosphate-free and paraben-free.

Massage Moroccanoil® Moisture Repair Shampoo throughout wet hair and scalp. Continue to add water to activate a rich lather from the highly concentrated formula. Rinse thoroughly until water runs clear. Repeat if needed, and follow with Moroccanoil Moisture Repair Conditioner.

Unlock Effortless Style and Healthy Hair with Moroccanoil All in One Leave-in Conditioner

Transform your hair with the Moroccanoil All in One Leave-in Conditioner, a multitasking spray designed to instantly detangle, hydrate, and protect all hair types. This lightweight, milky formula is your go-to solution for achieving soft, silky, and manageable hair with lasting results.

Key Benefits:

• Instant Detangling: Say goodbye to knots and tangles. This conditioner makes brushing easier, preventing breakage and ensuring smooth comb-through.
• Long-Lasting Hydration & Softness: Infused with antioxidant-rich argan oil and a nourishing superfood blend, it deeply hydrates and conditions hair for up to 72 hours, leaving it feeling incredibly soft and replenished.
• Protects Against Damage: Formulated to guard against both breakage and thermal damage from styling tools, it acts as a protective shield for your hair fibers.
• Strengthens and Improves Elasticity: Pure amino acids, a vegetable-based keratin alternative, work to increase hair strength, enhance elasticity, and reduce split ends.
• Enhances Shine: Quinoa extract helps hair retain moisture and significantly increases shine, leaving your hair looking vibrant and healthy.
• Lightweight and Residue-Free: The non-greasy, fine mist formula ensures your hair feels fresh and light, without any unwanted residue.

Why Choose Moroccanoil All in One Leave-in Conditioner?

This versatile spray simplifies your haircare routine by combining multiple benefits into one easy-to-use product. Whether you're prepping freshly washed hair for styling or refreshing second-day hair, its unique blend of natural ingredients including argan oil, sunflower seed oil, barley seed extract, and quinoa extract, delivers exceptional moisture, protection, and manageability. Fragranced with the signature Moroccanoil scent—a captivating blend of spicy amber and sweet floral notes—your hair will not only look amazing but smell divine too.

How to Use:

Spray throughout clean, towel-dried hair. Comb through to distribute evenly. Apply preferred styling product(s) and style as usual. Can also be used to refresh dry hair on the day after shampooing for added moisture and shine.

Achieve Ultimate Volume and Lift with Moroccanoil Root Boost

Transform your hair from flat to full with Moroccanoil Root Boost, a high-performance styling spray designed to deliver unparalleled lift and movement right from the roots. This innovative formula preps your hair with a strong, texturized foundation, making it ideal for heat styling and creating long-lasting, voluminous looks that never fall flat.

Key Benefits:

• Instant Volume: Amplifies volume at the roots and thickens each strand for a fuller, more dynamic look.
• Argan Oil Infused: Enriched with antioxidant-rich argan oil to nourish your hair and scalp, promoting healthy, vibrant hair.
• Long-Lasting Hold: Creates flexible and lasting styles with natural-looking texture and body.
• Static Control: Helps to control static, leaving your hair smooth and manageable.
• Natural Finish: Provides a natural-looking finish without stickiness or residue.

How to Use:

Shake the can well before use. Spray Moroccanoil Root Boost generously on towel-dried hair at the roots. Using a round brush, blow-dry your hair in sections, lifting it away from the scalp for maximum volume. For enhanced body and movement, use in conjunction with Moroccanoil Volumizing Mousse prior to blow-drying and styling.

Ideal For:

Moroccanoil Root Boost is perfect for those with fine to medium hair who desire ultimate full-bodied hair with a natural-looking finish. It's a game-changer for anyone looking to add significant lift and body to their hairstyle.

What it is: A high-performance, argan-oil-rich mask formulated for medium to thick dry hair that improves hydration, texture, elasticity, shine, and manageability.

Hair Type: Medium and Thick

Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Shine

Formulation: Mask

Highlighted Ingredients:
- Argan Oil: Restores elasticity, smoothness, and manageability to hair.
- Glycerin: Natural humectant that provides hair-moisturizing benefits.
- Linseed Extract: Derived from flaxseed, a good source of alpha linolenic acid, an essential fatty acid that helps improve the health of hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also comes in recyclable packaging.

What Else You Need to Know: In just five to seven minutes, Moroccanoil Intense Hydrating Mask helps hydrate and condition medium to thick dry hair. Featuring argan oil, linseed extract, and moisture-attracting glycerin, the rich and creamy formula nurtures and helps replenish moisture.

Achieve Effortlessly Sleek, Healthy-Looking Hair

The Moroccanoil Smooth Style Ceramic Heated Brush is a revolutionary styling tool that seamlessly combines the hair-smoothing benefits of a flat iron with the ease and convenience of a paddle brush. Designed to deliver sleek, frizz-free results in a single step, this high-performance brush is a must-have for anyone seeking polished, salon-quality hair at home.

Key Benefits:

• Effortless Styling: Achieve smooth, straight styles with the simplicity of brushing your hair.
• Reduced Frizz & Enhanced Shine: Advanced ionic technology minimizes static and frizz, leaving hair beautifully shiny and polished.
• Precision Smoothing: Heated beveled edges allow you to get close to the root and smooth hard-to-reach areas for flawless results.
• Gentle on Hair: Ceramic cool-tip bristles heat quickly and evenly, minimizing thermal exposure and promoting healthy-looking hair.

Features:

• Ceramic Cool-Tip Bristles: Ensures an effortless glide through hair while distributing heat evenly.
• Advanced Ionic Technology: Actively reduces static and frizz for a smooth, glossy finish.
• Heated Beveled Edges: Designed to smooth hair close to the root and create optional bends at the ends.
• Fast Heat-Up: Heats up quickly in under 60 seconds, saving you time.
• Digital Display: Provides precise temperature control up to 430°F (221°C).
• Ergonomic Soft-Touch Grip: Ensures comfortable and secure handling during styling.
• Automatic Shut-Off: Features a 1-hour automatic shut-off for worry-free styling.
• Worldwide Voltage: Suitable for international travel (110-240 V).
• Long Swivel Cord: A 9-foot (2.7 m) swivel cord provides flexibility and ease of use.
• Includes Heat-Resistant Pouch: For convenient storage and travel.

How to Use:

1. Divide dry hair into small subsections. Comb through each subsection before using the smoothing brush.
2. Select your desired temperature. Use a lower heat setting for fine hair and a higher heat setting for medium to coarse hair.
3. Starting at the base of one section, slowly brush from root to tip, allowing the hair to glide through the bristles. Repeat until desired smoothness is achieved.
4. For extra smoothness in hard-to-reach areas, allow the heated beveled edge to reach close to the root.
5. For an extra bend at the ends, angle the brush in the desired direction and allow the ends of the hair to pass through the beveled edge.

Elevate Your Scalp Care Routine with the Moroccanoil Scalp Massage Brush

Transform your hair care ritual with the Moroccanoil Scalp Massage Brush. This versatile and innovative brush is designed to gently yet effectively exfoliate, loosen buildup, and massage your scalp, promoting overall scalp health and invigorating your senses. Whether used on dry hair for a de-stressing massage or with your favorite shampoo and conditioner in the shower, this brush provides a spa-like experience in the comfort of your own home.

Key Benefits:

• Gentle Exfoliation: Soft silicone bristles simulate the pressure of fingertips to gently remove product buildup, dead skin cells, and impurities, promoting a cleaner, healthier scalp.
• Stimulates Circulation: The massaging action enhances blood flow to the hair follicles, which can help support healthier hair growth and an optimal scalp environment.
• Even Product Distribution: Helps to distribute shampoos, conditioners, and scalp treatments evenly for enhanced efficacy and deeper penetration of beneficial ingredients.
• Relaxing Experience: Provides a soothing and relaxing scalp massage, relieving tension and promoting a sense of well-being.
• Ergonomic and Sustainable Design: Ergonomically crafted to fit perfectly in your palm for comfortable and secure use, even when wet. Made from a blend of recycled plastic and plant fibers, reflecting a commitment to sustainability.

How to Use:

On Dry Scalp: Gently massage the surface of the head in small circular motions to de-stress and stimulate the scalp.

On Wet Scalp: Apply your preferred shampoo or conditioner. Holding the massager in your palm, press the silicone tips to the scalp and massage in small circular motions. Repeat as desired. Rinse brush thoroughly and air dry after each use.